Best AEO Tools in 2026: 8 Tools Compared

Otterly.ai is the simplest way to start with AEO. It checks a set of prompts each day across major AI engines and shows how often your brand is mentioned and which sources are cited. The Lite plan at $29 per month covers 15 prompts, which is enough for a small brand or a single product line.

The limit is scope. Otterly.ai does not write briefs or optimize pages, so you still need a content tool or an editor to act on what it finds. Higher plans add more prompts and API access, but the price rises fast. For a first look at AI visibility, Otterly.ai is the lowest-risk starting point.

Frase has long been a brief tool, and its AEO value comes from that strength. It analyzes top results for a query, builds a brief with questions and headings, and scores your draft against competing pages. That question-led structure fits answer engines well, since AI answers favor clear, direct answers.

AI visibility tracking exists but depends on your plan, so check which engines and prompt counts your tier includes. Frase also publishes to WordPress, Webflow, and other platforms, which shortens the path from brief to live page. For content teams that want briefs first and tracking second, Frase is a practical pick.

Surfer scores your content against top-ranking pages as you write, with term suggestions, structure guidance, and a numeric score. That editor is the core product, and it helps writers produce pages that are easy for both search engines and AI engines to parse. AI Search Analytics adds prompt tracking across engines such as ChatGPT, Perplexity, Gemini, and AI Overviews.

The catch is packaging. The entry Discovery plan focuses on content, while AI tracking sits on higher plans or as a standalone add-on listed from $82 per month billed yearly in recent comparisons. Seat limits also apply. For teams that already score content in Surfer, adding AI tracking is a natural next step.

Clearscope gives editors a report with a letter grade, term suggestions, and readability guidance, which is easy to hand to a freelance writer. Unlimited users on both tiers is unusual and valuable for agencies and large editorial teams, since you do not pay per seat. The Essentials plan starts at $129 per month, with a 14-day free trial reported.

AI visibility is not the main focus here. Clearscope has added brand visibility features, but a dedicated tracker such as Otterly.ai or Peec AI covers more engines and prompts. Choose Clearscope when content quality is the main job, and add a tracker if AI citations become a key metric.

Peec AI tracks brand mentions across AI models with daily checks, and its pricing is easy to understand. Starter at $95 per month covers 50 prompts, Pro at $245 covers 150 prompts with sentiment analysis, and Advanced at $495 covers 350 prompts with multi-country tracking. Unlimited users on all plans helps teams share reports without seat costs.

The Starter plan is narrow, with one project and one country, so multi-market brands will need a higher tier. Peec AI also focuses on tracking rather than writing, so pair it with Frase, Surfer, or Clearscope for content work. For teams that want clean tracking data at a mid-range price, Peec AI is a strong choice.

Goodie aims to close the loop between tracking and action. Its Core plan at $295 per month covers 110 prompts across engines such as ChatGPT, AI Overviews, Perplexity, AI Mode, and Copilot, plus 50 optimization actions per month. Unlimited seats and strategist support make it easier for a team to act on the data, not just read a dashboard.

The price is higher than Otterly.ai or Peec AI, and 110 prompts will not cover a large brand with many products. Pro at $999 per month adds more prompts, engines, and actions. Goodie suits teams that want one tool for monitoring and next steps, and that can use the action quota each month.

Profound is built for larger brands and agencies that need depth. It tracks mentions, citations, and sentiment across many AI engines, with workspace and reporting features for teams managing several brands. A 7-day trial with 50 prompts is reported, which lets a team test the data before a sales conversation.

Pricing is the barrier. Profound does not publish a price list, and recent comparisons give a wide range for its plans, so budget planning needs a quote. Smaller teams will likely find Otterly.ai or Peec AI enough. For an enterprise brand where AI citations matter to revenue, Profound's depth justifies the sales process.

HubSpot AEO is a low-cost entry point for teams that already run marketing in HubSpot. At $50 per month on its own, it tracks 25 prompts across ChatGPT, Gemini, and Perplexity, with recommendations for improving visibility. It is also included in Marketing Hub Professional and Enterprise plans, which makes it effectively free for those customers.

The prompt limit is the main constraint, and 25 prompts will not cover a large site. Engine coverage is also narrower than dedicated trackers. For a HubSpot team taking its first step into AEO, this is the easiest tool to adopt, and you can move to a dedicated tracker later if prompt needs grow.