Best AI Brand Visibility Analysis Software in 2026: 9 Tools Compared

Profound tracks brand visibility across up to nine answer engines on enterprise tiers, with competitive benchmarking, citation analysis and prompt volume data, plus crawler attribution through CDN integrations. A 7 day trial covers 50 prompts on three engines.

For brands, the value is the full picture: which engines mention you, which competitors win the prompts you lose, and which pages get cited. Brand pricing is custom and sales-led, while agencies start at 99 dollars per month plus per-client fees. For enterprise brands, Profound is the deepest pick.

Scrunch tracks brand visibility across four engines on its Core plan, 125 prompts for 250 dollars per month, while also reporting how AI crawlers visit your site and auditing technical issues that affect citation. A 7 day trial is available.

The combination matters for brands: a visibility drop may come from a blocked crawler or a broken page, not from content quality, and Scrunch shows that link. The price suits mid-size and enterprise brands. For brands that want technical reasons behind visibility changes, Scrunch is distinctive.

Peec AI tracks brand visibility with competitive positioning, citation analysis and sentiment, aimed at brands and agencies that benchmark against rivals. The Starter plan costs 95 dollars per month for 50 prompts daily on three models, with unlimited users.

Brand teams value the competitor view: share of voice against named rivals, sentiment shifts and citation gaps. The entry plan limits model choice, and Claude needs the enterprise tier. For competitive brand tracking, Peec AI is a strong pick.

Otterly tracks brand mentions, positions and citations daily across ChatGPT, Google AI Overviews, Perplexity and Copilot, with unlimited team members. The Lite plan costs 29 dollars per month for 15 prompts, with a 7 day trial and no card required.

For a single brand on a budget, 15 prompts cover core brand, product and comparison questions. Larger portfolios need higher tiers or a second tool. For budget brand tracking, Otterly is our pick.

Semrush AI Visibility Toolkit tracks brand mentions and citations across ChatGPT, Google AI, Gemini and Perplexity, inside the Semrush platform. It costs 99 dollars per month per domain for 25 prompts, with a free checker offering a few lookups a day.

The value is highest for brands already on Semrush, since AI data sits next to keyword, rank and backlink data. Per-domain pricing adds up for multi-brand portfolios. For Semrush brands, it is a natural add-on.

Ahrefs Brand Radar adds AI brand visibility data to the Ahrefs platform, with citation analysis across major engines including AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot. Pricing starts at 199 dollars per month per platform index, on top of an Ahrefs Lite subscription, with custom prompts from 50 dollars per month.

The citation depth suits brands that already rely on Ahrefs for SEO, since brand and search data live together. Total cost is high for small brands. For Ahrefs users, Brand Radar is the integrated pick.

SE Visible, from SE Ranking, tracks brand visibility across ChatGPT, Gemini, AI Mode, Perplexity and Google AI Overviews, with 200 prompts on the entry plan at 99 dollars per month, or 79 dollars on annual billing. A 10 day trial is available.

The prompt volume suits brands tracking many products, topics and competitors. The product is newer than Profound or Scrunch, so depth and history are still growing. For volume brand tracking on a budget, SE Visible is strong.

AthenaHQ tracks brand visibility across eleven engines on a credit model, where one credit equals one answer. The Starter plan costs 295 dollars per month for 3,600 credits, while a free Essential plan offers 300 credits with no renewal.

Broad coverage suits brands that want every major engine in one dashboard, including models rivals skip. The entry price is high for small brands, but the free plan lets you test real brand checks before paying. For breadth, AthenaHQ leads.

Rankscale tracks brand visibility across ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok, Copilot and more, with credit-based pricing. The Essentials plan costs 204 dollars per year, or 17 dollars per month on yearly billing, for 120 credits and two brand dashboards, while Pro at 99 dollars per month offers 1,200 credits.

The two-dashboard entry suits small brand portfolios, and engine breadth covers models specialists skip. Credit math needs care as prompt counts grow. For flexible brand dashboards on a budget, Rankscale is a smart pick.