Best AI Search Tracking Tools in 2026: 9 Tools Compared

Profound is the most enterprise-focused tracker in this list, built for brands that need daily visibility data across ChatGPT, Perplexity, Gemini, Claude, Google AI Mode, Copilot, and more. It reports how AI models describe a brand, which competitors appear alongside it, and which prompts drive demand, plus agent analytics that show how AI crawlers read a site. Published comparisons previously listed Starter at $99 per month and Growth at $399, but more recent listings show brand pricing moving to a custom enterprise quote, with a free 7-day trial covering three engines.

That shift matters for small buyers. Profound now fits large brands and agencies that can justify a custom contract and need compliance features such as SSO and SOC 2. Smaller teams should compare Peec AI or Otterly.AI first, since those offer published self-serve prices. For an enterprise program where AI visibility is a board-level metric, Profound remains a strong reference point.

Peec AI is a focused AI search analytics platform that tracks selected prompts daily across engines chosen by the buyer. Starter costs $95 per month for 50 prompts, one project, and three models, while Pro at $245 covers 150 prompts and Advanced at $495 covers 350 prompts. Annual billing lowers those rates to around $80, $205, and $420 per month. Unlimited users make it practical for a team that shares one dashboard.

The engine cap is the key detail. Three engines are included at base, so a team that needs ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode together should budget for add-ons. Peec AI also reports mentions and sentiment rather than full citation-level detail on every plan, so check that distinction if citation proof matters to you. For daily, team-wide tracking at a published price, Peec AI is a solid middle option.

Otterly.AI is the cheapest credible way to see whether AI search matters for your brand. Lite costs $29 per month for 15 prompts tracked daily across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with unlimited team members. Standard at $189 covers 100 prompts and adds API and MCP access, while Premium at $489 covers 400 prompts. A GEO audit that checks on-page factors affecting citation likelihood is included on every plan.

Fifteen prompts is enough for a baseline, not for a full buyer journey across products and competitors. Add-on engines also raise the real cost, since Gemini, Claude, and Google AI Mode are paid extras. Otterly.AI suits a small brand or a solo marketer testing the channel. Growing teams will likely land on Standard, so model that price from the start rather than only the Lite rate.

Scrunch AI combines monitoring with technical fixes in a way few rivals match. Starter costs $300 per month, or $250 billed annually, with a 7-day trial, and Growth costs $500 per month. Plans include prompt-level visibility, sentiment, share of answer, citation tracking, and page audits, plus an Agent Experience Platform that detects AI agents at the CDN layer and serves them a clean, machine-readable version of pages.

The entry price puts Scrunch in the mid-market and enterprise range, not the budget tier. Sitecore acquired Scrunch in June 2026, which may help buyers already in that ecosystem and may concern buyers who prefer an independent vendor. For a brand or agency team that will run audits and act on citation gaps, Scrunch offers more than a dashboard. For simple mention tracking, a cheaper tool covers the same headline metric.

Goodie AI focuses on a narrower but growing problem: how products appear in AI shopping answers. Instead of only tracking brand mentions, it reports product shelf presence, AI-assigned labels, and category dominance in ChatGPT and Amazon Rufus. That angle matters for retailers, since an AI answer can recommend a product without the shopper ever opening a search results page.

Quote-based pricing is the main drawback for comparison. Published comparisons put Goodie around $399 per month for 120 prompts, but the company itself does not publish a firm entry price, so confirm the rate and prompt allowance on a call. Goodie suits commerce brands where AI shopping drives revenue. Service businesses and B2B brands will likely get more value from a general tracker such as Peec AI or Profound.

AthenaHQ, also written as Athena, stands out by linking AI visibility to business outcomes rather than only mentions. Its free Essential plan covers five engines with 300 credits, while Starter costs $295 per month with 3,600 credits, where one credit equals one AI response. Paid plans reach 11 models and connect to GA4 and Shopify, which helps ecommerce teams show whether AI visibility turns into visits and sales.

The credit model needs careful modeling. A prompt tracked across several engines and locations can consume credits faster than a simple prompt count suggests, so test with a realistic prompt set during the free plan. AthenaHQ suits ecommerce and revenue-focused teams that need to justify AI work in sales terms. For a simple daily mention chart, a flat prompt plan may be easier to budget.

Semrush AI Visibility Toolkit, also called the AI Visibility Toolkit, lets existing Semrush users add AI tracking without a separate vendor. Published listings put the toolkit at $99 per month per domain, or bundled into Semrush SEO plus AI Search plans starting around $199 per month. It tracks brand visibility in AI answers alongside classic position tracking, which helps teams compare organic and AI visibility in one report.

Per-domain pricing is the cost warning for agencies with many clients. Each brand adds a fee, so a 20-client roster costs far more than a single-domain price suggests. Semrush AI Visibility suits teams already paying for Semrush that want AI data in the same workflow. Standalone trackers may be cheaper for AI-only work.

Ahrefs Brand Radar tracks how a brand appears in AI answers and how its share of voice compares with competitors and categories. Published listings put standalone access at $199 per month for a single AI index, with higher tiers and add-on checks for broader coverage, while paid Ahrefs plans include Brand Radar features at varying levels. That integration helps teams that already use Ahrefs for backlinks, research, and audits.

The price is the barrier for a standalone purchase. A small brand that only needs AI mention tracking can start far cheaper with Otterly.AI. Brand Radar suits Ahrefs users who want brand and category data in the same account they already use for SEO. Check which AI platforms and prompt volumes are included at your tier, since coverage changes by plan.

Rankscale offers a simpler take on AI visibility, focused on clear metrics and benchmarking rather than a large enterprise platform. Published comparisons put Pro at $99 per month, with entry listings around $20 per month in some tables, so the exact current plan structure should be confirmed on the vendor pricing page before buying. It tracks ChatGPT, Perplexity, and Google AI Overviews, which covers the most common AI search surfaces for many buyers.

The simplicity is both a strength and a limit. Teams that want a readable visibility score and competitor comparison without a large platform will like Rankscale. Teams that need citation forensics, page audits, or revenue linking will need a deeper tool such as Scrunch or AthenaHQ. For a first paid tracker beyond Otterly.AI, Rankscale is a reasonable middle step.