Best AI Search Visibility Checking Software in 2026: 9 Tools Compared

Otterly AI is the best place to start checking AI search visibility on a small budget. Its Lite plan, listed at $29 per month, tracks 15 prompts daily across ChatGPT, Google AI Overviews, Perplexity, and Copilot, with unlimited team members. That set covers a brand, a few product questions, and key competitors, which is enough to learn whether AI search is a real channel for you.

The limits are prompt count and engine choice. Claude, Gemini, and Google AI Mode sit on higher plans or add-ons in recent comparisons, so a team that needs full coverage will pay more. Otterly also focuses on monitoring and recommendations rather than deep content execution. For a first visibility check, it is affordable, clear, and easy to justify.

Peec AI suits teams that want to dig into the evidence behind a visibility score. Its Starter plan tracks 50 prompts daily on three models of your choice, with unlimited users, and it shows which sources AI answers cite and how competitors compare. That detail helps a content team fix the right page or earn a better mention, rather than reacting to a single number.

The entry plan does not cover every engine at once, so teams must choose the models that matter most or buy a higher tier. Prices are shown in euros, which adds a conversion step for US buyers. For source-level checking at a mid-market price, Peec AI offers a strong balance of depth and usability.

Profound is the enterprise end of AI search checking. On Enterprise it tracks up to nine engines in recent comparisons, including ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, DeepSeek, and Google AI features, with citation, sentiment, and share-of-voice reporting. Crawler analytics add server-log insight into how AI agents visit a site, which helps technical teams as well as marketers.

The barrier is access and price transparency. The free trial covers a limited engine set, and brand pricing is quoted, so a team should expect a sales process and an enterprise budget. For a large brand with many markets, prompts, and competitors, Profound offers the broadest checking on this list.

Scrunch AI goes beyond checking answers by also checking whether a site works well for AI agents. Its Core plan, listed at $250 per month, tracks 125 prompts across engines including ChatGPT, Perplexity, Google AI Overviews, and Copilot, and it adds crawler analytics and an Agent Experience Platform for site optimization. That mix suits a technical team that wants visibility data and site fixes together.

The entry price is higher than Otterly or Peec, and 125 prompts may feel tight for a large brand. Scrunch was acquired by Sitecore in June 2026, so buyers should confirm the current roadmap. For monitoring plus technical checks, Scrunch is a strong mid-market to enterprise option.

AthenaHQ is useful because it lets a team test AI search checking with real data before paying. Its free Essential plan includes a credit amount in recent comparisons, and Starter is listed at $295 per month with coverage of many models. Analytics links, including GA4 and Shopify on some plans, help a team connect visibility to traffic and sales questions.

Credit-based usage is the main watch point. Teams must plan answer volume, and API access may cost extra on Starter. That model suits a team with a fixed prompt list, but it can surprise a team that adds prompts freely. For broad coverage with a free trial path, AthenaHQ is worth testing first.

Goodie AI suits brands that want checking to lead to work, not just a report. It tracks engines including ChatGPT, Perplexity, Google AI Overviews, AI Mode, and Copilot in recent comparisons, and it pairs visibility data with optimization actions and revenue links. On some plans, strategist support adds a human layer to the action list.

The entry price, listed at $399 per month, is high for small teams, and billing terms may be quarterly or annual in some comparisons. For a mid-market or larger brand that wants monitoring plus a clear next step for each gap, Goodie offers a more complete workflow than a tracker alone.

Semrush AI Visibility is the logical choice for teams that already use Semrush for keyword, backlink, and content work. It is listed at $99 per month per domain, with 25 prompts on the entry tier, plus prompt discovery, competitor benchmarking, and sentiment analysis across ChatGPT, Google AI, Gemini, and Perplexity in recent comparisons. Keeping AI checks inside the SEO suite helps a team reuse keyword research for prompts.

Per-domain pricing and a small prompt allowance are the limits. A team with many domains or a large prompt list will need a higher tier. Semrush is also a broad suite, so its AI checker may feel less focused than a specialist tool. For a Semrush household, it is the fastest way to add AI search checking.

Ahrefs Brand Radar stands out because it can research any brand, which helps agencies and competitive teams. It tracks mentions, citations, AI share of voice, and cited pages across engines including ChatGPT, Gemini, Perplexity, Copilot, Claude, and Google AI Mode in recent comparisons, and it can build prompts from Ahrefs keyword data and People Also Ask questions.

Pricing depends on the Ahrefs plan, and custom prompt cadence varies, with some summaries noting daily, weekly, or monthly options and a monthly re-tested index. That structure suits a team already on Ahrefs. For a team without Ahrefs, a specialist checker may be simpler and cheaper for a single brand.

Rankscale suits startups and small teams that want multi-engine checking without a $100-plus monthly bill. It is listed from 20 euros per month in recent comparisons, with a free trial on higher tiers, and it lists nine or more engines for question tracking. That price point makes it a useful test tool for a team that is still learning whether AI search matters for its market.

The trade-off is clarity and scale. Per-plan engine coverage is less clearly stated in some comparisons than for larger vendors, and support and reporting depth may be thinner. Buyers should run a trial with their exact prompt set and check which engines are included. For budget multi-engine checking, Rankscale is a credible low-cost option.