Best AI Visibility Tracking Tools in 2026: 8 Tools Compared

Peec AI is our pick for most marketing teams. It tracks visibility, position and sentiment per prompt across AI models, shows competitors in the same answers, and gives recommended actions. The entry plan costs 95 dollars a month for 50 prompts, one project and a choice of 3 of 6 models, with unlimited seats.

The limit is scale. Teams with hundreds of prompts or a need for all six models will need a higher tier, and enterprise features sit higher still. For a team starting AI visibility tracking with a focused prompt set, Peec AI offers the clearest balance of depth and price.

Profound sits at the top of most category rankings for enterprise brands. It tracks up to nine answer engines on higher tiers, including ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Copilot, Grok and DeepSeek, and it connects AI crawler activity to analytics tools. Prompt volume data and citation analysis add depth that smaller tools lack.

The trade-off is price and access. Profound uses custom enterprise pricing, and its free trial covers 50 prompts and 3 engines for 7 days. For a large brand that needs full coverage and governance controls, that depth justifies a sales conversation. For a small team, start cheaper.

Otterly.AI is the best low-cost starting point for AI visibility tracking. Its Lite plan costs 29 dollars a month, or 25 dollars a month with annual billing, for 15 prompts and one workspace, covering ChatGPT, Google AI Overviews, Perplexity and Copilot. A 7-day trial with no card lets you test it first.

The limits are prompt count and model add-ons. Fifteen prompts suit a small brand or a single product line, but larger teams will outgrow Lite fast. API access also needs a higher plan. For a first look at AI visibility on a tight budget, Otterly.AI is the obvious entry point.

Scrunch combines brand visibility tracking with site audits for AI agents. It shows how your brand appears in AI answers, and it also checks how AI crawlers parse your site, which helps teams fix the technical side of visibility. The Starter plan costs 300 dollars a month, or 250 dollars a month with annual billing, with a 7-day trial.

The catch is price. Scrunch is a mid-size to enterprise tool, and some features, including full engine coverage and API access, need higher tiers. For teams that care about both the score and the site behind it, Scrunch offers a fuller picture than a pure tracker.

AthenaHQ is the best way to try real AI visibility tracking before paying. Its free Essential plan gives 300 credits, with one credit equal to one answer, across five engines, which is enough to test the workflow with real prompts. Paid Starter costs 295 dollars a month for 3,600 credits and up to 11 engines.

The paid price is the barrier. AthenaHQ is not a budget tool once you leave the free plan, and the credit model means you need to budget answers per month. For teams that want to test broadly before committing, the free plan is unmatched on this list.

Semrush AI Visibility Toolkit suits teams that already use Semrush for SEO. It adds AI visibility tracking per domain, with prompts across ChatGPT, Google AI, Gemini and Perplexity, inside the same workflow as keyword and site tools. Entry pricing is 99 dollars a month per domain for 25 prompts with annual billing.

The limit is scope. Pricing is per domain, the entry prompt count is modest, and some users will need a Semrush base plan as well. If your team already lives in Semrush, the Toolkit is a natural add-on. If you do not, a standalone tracker may be cheaper.

Ahrefs Brand Radar brings AI brand mention tracking into the Ahrefs suite, which many SEO teams already use. It shows how brands appear in AI answers, tracks competitors, and draws on Ahrefs search data. Entry pricing starts at 199 dollars a month per platform index, with custom prompts available at extra cost.

The trade-off is access. There is no full free plan, only a free checker, and pricing is tied to Ahrefs plans. For teams already paying for Ahrefs, Brand Radar is a strong add-on. For teams that only need AI tracking, a standalone tool will usually cost less.

Goodie AI focuses on a question other trackers leave open: does AI visibility lead to revenue. It tracks brand mentions across major AI engines, connects them to traffic and revenue signals, and offers optimisation tools. Entry pricing is 399 dollars a month for 120 prompts, with a 7-day trial.

The price puts it out of reach for small teams, and revenue attribution needs enough traffic to be meaningful. For larger brands that need to justify AI visibility spend to leadership, Goodie AI offers a business case that a simple mention count cannot.