Best Tools for Tracking LLM Visibility in 2026: 8 Tools Compared

Profound is the most frequently named enterprise tool in this category, and its breadth explains why. On higher tiers it tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok and DeepSeek, with prompt volumes, citation analysis and shopping placement. Content agents on some plans turn tracking findings into optimisation suggestions.

The pricing model is the catch. Brands buy through an enterprise quote, while a lower published plan is aimed at agencies, so a small team cannot simply sign up at a listed price. Profound suits brands with a real enterprise budget and a need for the widest engine coverage, not a solo marketer testing LLM tracking for the first time.

Otterly is the accessible entry point for LLM visibility. Its Lite plan costs $29 per month, or $25 billed annually, and tracks 15 prompts daily across ChatGPT, Google AI Overviews, Perplexity and Copilot, with unlimited team members. A 7-day trial lets a team test the dashboard on its own brand before paying.

Prompt limits are the obvious constraint. Fifteen prompts suit a small brand with a focused set of questions, but a larger brand will need a higher plan or add-ons for Claude, Gemini and Google AI Mode. For a first LLM tracker, Otterly's low price and clear limits make it easy to judge.

Peec AI appeals to SEO teams that want clean, prompt-level analytics without enterprise complexity. Its Starter plan tracks 50 prompts daily on three models of the user's choice, with unlimited users, which suits a team that shares reporting. Citation analysis shows which sources AI answers rely on, across several countries and languages.

Model coverage needs checking. Starter does not cover all six models, so a team that needs every engine must move to a higher tier. Peec AI's published pricing is in euros on some pages, so US buyers should confirm the dollar cost at checkout, but the prompt allowance per dollar remains competitive.

Scrunch combines LLM visibility tracking with insight into how AI crawlers read a website. Its Core plan tracks 125 prompts across ChatGPT, Perplexity, Google AI Overviews and Copilot, with site audits that show how a site appears to AI models. That technical layer helps teams fix crawl and content issues that pure mention tracking would miss.

At $250 per month, Scrunch is a mid-market purchase, not a casual trial, though a 7-day trial is available. Some engine coverage and API access sit on higher tiers, so teams should confirm the exact plan includes the engines they need before committing.

AthenaHQ stands out for engine breadth on a self-service plan. Its Starter plan costs $295 per month and covers 11 engines with 3,600 credits a month, where one credit equals one answer. An action centre turns findings into recommendations, and a free Essential plan with 300 credits lets a team test the product without a card.

The credit model needs care. Teams must translate prompts, engines and frequency into credits to forecast the monthly bill, and API access costs extra on Starter. AthenaHQ suits larger teams that need many engines in one dashboard and are willing to learn the credit system.

Goodie AI focuses on monitoring how brands appear in AI search answers, with competitor comparison and reporting aimed at marketing teams. Its dashboard keeps the focus on visibility, mentions and share of voice, rather than burying AI data inside a wider SEO suite. That focus helps teams that only need LLM tracking and do not want to pay for unrelated tools.

Pricing transparency is weaker than Otterly or Peec AI, so buyers should request a quote for their prompt volume and engine needs. Goodie AI suits brands that want a dedicated AI monitor and are comfortable with a sales conversation to set the plan.

Brandlight targets brand and PR teams that need to know how AI answers describe their brand, not just whether it is mentioned. Competitor benchmarking shows how rivals appear for the same prompts, which helps a brand team spot positioning gaps. The reporting style suits stakeholders who need a clear brand story rather than a technical audit.

As with other quoted tools, fair comparison requires a demo and a written quote for the prompt set and engines a team actually needs. Brandlight is best judged on whether its brand reporting fits a PR workflow, rather than on a published entry price it does not offer.

LLMrefs offers the most prompts per dollar in this list, with 500 prompts, unlimited projects and unlimited seats on a single $79 per month plan, across ten listed engines. For an agency or a brand with a large prompt set, that allowance dwarfs rivals at a similar price, and the single-plan structure avoids tier confusion.

Weekly checks are the trade-off. LLMrefs does not refresh daily, so it suits stable prompts and long-term tracking better than fast-moving commercial terms that change daily. Teams that need daily alerts should pair it with a daily tracker, or choose a daily tool for their most important prompts.