Best AI Search Analytics Platforms in 2026: 8 Platforms Compared

Profound is the enterprise heavyweight in this category. It tracks brand mentions, citations, and sentiment across up to 9 engines on Enterprise plans, and its Agent Analytics shows how AI crawlers reach your pages. A 7-day trial covers a limited prompt set, and agency plans list from $99 per month plus per-client workspace fees, while brand Enterprise pricing is custom.

The honest catch is scale and cost. Profound suits a brand with a dedicated team and hundreds of tracked prompts, not a solo founder checking ten questions. Smaller teams will get more value from Otterly or Peec at a fraction of the price. If AI visibility is a board-level concern, Profound is the platform built for that job.

Otterly is our pick for most small teams because it starts at $29 per month for Lite, which covers 15 prompts across ChatGPT, Google AI Overviews, Perplexity, and Copilot, with daily tracking and unlimited team members. We confirmed the Otterly homepage loads and describes it as an AI search monitoring tool, with pricing from $29 per month and a free trial. Higher tiers scale to 100 and 400 prompts, with Premium listed at $489 per month.

The limits are prompt count and engine add-ons. Claude, Gemini, and Google AI Mode cost extra on Lite, so check the engine list before you buy. For a solo marketer or a small brand that needs a baseline of AI visibility without a large commitment, Otterly is the cheapest honest starting point.

Peec AI is a dedicated AI visibility tracker for marketing teams that want clean analytics without a full SEO suite. Starter costs $95 per month, or less when billed yearly, and covers 50 prompts daily across 3 models of your choice, with unlimited users. Pro adds 150 prompts, and higher tiers expand engine coverage further.

The trade-off is engine choice. Starter limits you to 3 engines, with more available as add-ons, so a team that needs all major engines at once will pay more. Peec also separates citation rate from retrieval rate, which helps a team tell whether an engine found its content but chose not to cite it. For a mid-market brand with a mature SEO stack, that clarity is worth the price.

Semrush suits teams that already pay for SEO tools, since its AI Visibility Toolkit becomes an add-on rather than a separate subscription. The toolkit lists at $99 per month per domain, with 25 tracked prompts across ChatGPT, Google AI, Gemini, and Perplexity, plus an AI-readiness site audit. Semrush One bundles that bundle SEO and AI search from $199 per month, while classic SEO plans run from $139.95 per month.

The catch is metering. Each extra domain costs another $99 per month, extra prompts cost more, and extra seats add up, so a multi-domain agency bill can climb fast. A limited free plan exists with daily lookup caps. If your team already lives in Semrush, switching on the toolkit is the efficient move. If not, a dedicated tracker may be cheaper.

Ahrefs Brand Radar suits teams that already use Ahrefs for backlinks and keywords. Lite starts at $129 per month, with Brand Radar index access from $199 per month in recent comparisons, and coverage across up to 6 platforms plus Claude on custom prompts. Lite covers 5 custom prompts daily on 1 platform, which suits benchmarking more than deep daily tracking.

The limit is that AI visibility is one part of a large SEO suite, not the whole product, so a team that only wants AI tracking will pay for tools it does not use. For an SEO team that already pays for Ahrefs, Brand Radar is a natural extension. For a brand-only team, Otterly or Peec will be cheaper and more focused.

AthenaHQ is a mid-to-enterprise platform that pairs tracking with action. It lists from $295 per month on a credit-based system, with dynamic AI crawling, blindspot detection, a citation engine, and an action center that turns findings into recommendations. Engine coverage is wide, including Grok, Copilot, and Google AI Mode alongside the usual engines.

The credit ceiling is the catch to read. Heavy prompt volumes can hit the credit limit, and the entry price is well above Otterly or Peec. For a funded marketing team that wants both measurement and a clear fix list, AthenaHQ is a strong pick. For a small brand, start cheaper and upgrade when prompt volume justifies it.

Scrunch is a mid-market tracker with a clear Core plan: $250 per month for 125 prompts across 4 engines, including ChatGPT, Perplexity, Google AI Overviews, and Copilot, with up to 5,000 responses per month and a 7-day free trial. Agency Core at $500 per month expands that capacity, with Enterprise priced custom.

The price sits above Peec Starter and Otterly Lite, so it suits a team that already knows its prompt volume and needs more than 50 prompts from day one. For a smaller brand, the extra capacity may go unused. For a growing brand or a small agency, Scrunch gives a predictable mid-tier option without enterprise sales calls.

BrightEdge is the enterprise SEO platform that larger teams already know, now with AI search features such as Google AI Mode tracking. It suits very large sites with huge keyword portfolios, deep technical audits, and content performance attribution. Pricing is custom and annual, with starting figures near $30,000 per year in recent comparisons.

The catch is cost and fit. BrightEdge is built for enterprise SEO teams at scale, and its AI features do not match the prompt-level depth of a specialist like Profound. For a large enterprise already on BrightEdge, its AI features are a useful addition. For a mid-market team buying AI visibility alone, a specialist tracker will cost far less.