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Best Self Publishing Companies in 2026: 9 Companies Compared

By ToolNimba Editorial Team November 9, 2026 8 min read

Best Self Publishing Companies
  1. Top pick
    Amazon KDP logoAmazon KDP

    Authors who want the largest ebook and print reach

    Starting priceFree
    Check out Amazon KDPRead our review
  2. Runner-up
    IngramSpark logoIngramSpark

    Authors who want bookstore and library distribution

    Starting priceFree
    Check out IngramSparkRead our review
  3. Also great
    Draft2Digital logoDraft2Digital

    Authors who want wide ebook distribution without exclusivity

    Starting price$20 activation
    Check out Draft2DigitalRead our review

How we researched this

We compared official pricing and feature pages, app store listings, privacy policies and public user reviews. Prices change, so check the provider's site before you pay.

Key takeaways

  • Amazon KDP is the best starting point for reach, while IngramSpark is the best route to bookstores and libraries.
  • Draft2Digital and Smashwords suit wide ebook distribution, while Lulu suits print quality and direct sales.
  • BookBaby and Reedsy suit authors who want production help, while Blurb suits photo books.
  • Most successful authors use more than one platform, such as KDP for Amazon plus IngramSpark for print elsewhere.

Quick comparison

NameBest forStarting priceFree plan
Amazon KDPAuthors who want the largest ebook and print reachFreeYesVisit
IngramSparkAuthors who want bookstore and library distributionFreeYesVisit
Draft2DigitalAuthors who want wide ebook distribution without exclusivity$20 activationNoVisit
BookBabyAuthors who want bundled production servicesSee websiteNoVisit
LuluAuthors who want print quality and direct salesFreeYesVisit
SmashwordsAuthors who want wide ebook distribution and couponsFreeYesVisit
PublishDriveAuthors who want subscription-based wide distributionSee websiteNoVisit
BlurbAuthors who need photo books and visual projectsFreeYesVisit
ReedsyAuthors who want vetted freelancers for productionSee websiteNoVisit

The best self publishing companies

The best self publishing companies, the best self publishing company for a first book, and the best book publishing company for new authors are often different answers. One platform may lead on Amazon reach, another on bookstore distribution, and another on production help. We compared nine options so you can pick the best self publishing platform for your book, budget, and goals.

01Amazon KDP logo

Amazon KDP

Best for: Authors who want the largest ebook and print reach

Check out Amazon KDP
Starting priceFree
Free planYes
Amazon KDP website
kdp.amazon.com homepage

Start with the proven option in this group: Amazon KDP lets authors publish ebooks, paperbacks, and hardcovers for free, with print on demand. It suits new authors who want the largest single store and the simplest setup.

The trade-off is worth naming before you commit. Authors who want wide bookstore reach should pair it with another platform. Try it with a real example from your own work before you commit to a paid plan.

What we like
  • Free setup
  • Ebook and print on demand
  • Kindle and Amazon reach
Watch out for
  • Amazon-focused
  • Expanded distribution pays less
  • KDP Select limits wide distribution
02IngramSpark logo

IngramSpark

Best for: Authors who want bookstore and library distribution

Check out IngramSpark
Starting priceFree
Free planYes
IngramSpark website
ingramspark.com homepage

If you want a short setup and a clear daily workflow, consider IngramSpark is the main route to bookstores and libraries through print distribution. It suits authors who want physical bookshop placement beside Amazon sales.

Before you pay, weigh this limit against the benefit. Per-copy earnings are often lower than KDP on Amazon, so price and discount settings matter. Use the free tier or trial to test one realistic task, then decide based on that result.

What we like
  • Wide print distribution
  • Bookstore and library reach
  • Ebook royalties at 85 percent of net in many cases
Watch out for
  • Wholesale discount and fees lower per-copy earnings
  • Setup needs care
03Draft2Digital logo

Draft2Digital

Best for: Authors who want wide ebook distribution without exclusivity

Check out Draft2Digital
Starting price$20 activation
Free planNo
Draft2Digital website
draft2digital.com homepage

For buyers who value depth and a long track record, Draft2Digital distributes ebooks widely without exclusivity and adds print for authors who want it. It suits authors who want one dashboard for many ebook retailers.

That strength comes with a clear limit. Check the activation and annual maintenance terms for low-earning accounts before signing up. Compare the plan limits with your actual volume, not with the headline feature list.

What we like
  • Wide ebook distribution
  • Universal book links
  • Print option
  • Simple interface
Watch out for
  • Activation fee for new accounts
  • Commission is about 10 percent of retail price
04BookBaby logo

BookBaby

Best for: Authors who want bundled production services

Check out BookBaby
Starting priceSee website
Free planNo

A practical middle ground in this list is BookBaby sells bundled production and distribution, so authors can buy editing and design in one place. It suits authors who want professional help and a single vendor for production.

The honest catch is easy to miss on a pricing page. DIY authors who can hire freelancers separately may spend less elsewhere. Shortlist it, test it for a week, and keep notes on what slowed you down.

What we like
  • Bundled editing, design, and distribution services
  • Full-service packages
Watch out for
  • Service packages cost more than DIY platforms
  • Royalties vary by plan
05Lulu logo

Lulu

Best for: Authors who want print quality and direct sales

Check out Lulu
Starting priceFree
Free planYes

When price is the first filter, Lulu offers print-on-demand with strong hardcover and specialty options and direct sales. It suits authors who want author copies, photo books, or direct sales from their own site.

No option here is free of compromise, and this one is no exception. Authors who need wide bookstore placement should also consider IngramSpark. If it passes a small real-world test, it is worth a longer look.

What we like
  • Free setup
  • Strong print options including hardcover
  • Direct sales with higher revenue share
Watch out for
  • Retail distribution is more limited than IngramSpark
  • Print costs vary by format
06Smashwords logo

Smashwords

Best for: Authors who want wide ebook distribution and coupons

Check out Smashwords
Starting priceFree
Free planYes

For people who already work with related tools, Smashwords distributes ebooks widely and offers coupon, preorder, and author tools. It suits ebook-first authors who want wide reach without exclusivity.

Set expectations before you sign up. Print-focused authors will need another platform for paperbacks. Run a pilot with one project first, and only expand if the workflow holds up.

What we like
  • Free setup
  • Wide ebook distribution
  • Coupon and preorder tools
Watch out for
  • Print options are limited
  • Interface feels older than newer platforms
07PublishDrive logo

PublishDrive

Best for: Authors who want subscription-based wide distribution

Check out PublishDrive
Starting priceSee website
Free planNo

If you need a specialist rather than a broad all-rounder, PublishDrive offers wide ebook and audiobook distribution on subscription plans with analytics. It suits prolific authors who publish often and who want one wide dashboard.

The weak point shows up most in daily use. Occasional authors may prefer a commission-based platform with no monthly fee. Test the exact task you will repeat most often, since that is where value shows up.

What we like
  • Wide ebook and audiobook distribution
  • Subscription plans
  • Analytics
Watch out for
  • Subscription cost applies even in slow months
  • Learning curve for new authors
08Blurb logo

Blurb

Best for: Authors who need photo books and visual projects

Check out Blurb
Starting priceFree
Free planYes

A quieter choice that still covers the core job is Blurb is built for photo books and visually driven projects, with design tool integration. It suits photographers and visual authors who need high-quality photo printing.

A careful buyer should check this point first. Novelists will get better distribution from KDP, IngramSpark, or Draft2Digital. Check support, export options, and renewal terms before you rely on it daily.

What we like
  • Photo book and visual book tools
  • InDesign and Lightroom integration
  • Print on demand
Watch out for
  • Best for visual books, not novels
  • Distribution is more limited
09Reedsy logo

Reedsy

Best for: Authors who want vetted freelancers for production

Check out Reedsy
Starting priceSee website
Free planNo

To round out the shortlist, Reedsy is a marketplace for hiring vetted editors, cover designers, and marketers. It suits authors who want professional help but who want to choose each freelancer.

The final check is about fit, not features alone. Reedsy does not replace a distribution platform, so budget for both production and publishing. Put it beside one other option on this list and compare them on the same task.

What we like
  • Marketplace of vetted editors, designers, and marketers
  • Publishing guidance
Watch out for
  • You pay per freelancer
  • Distribution still needs a separate platform

How we picked these

We compared official feature pages, pricing pages, and app store listings for each product, and we kept only products that exist now and clearly fit the topic. We checked whether the free tier or trial covers a realistic task, and we noted where a headline price leaves out add-ons, seats, or usage limits.

We did not claim hands-on testing we did not do, and we did not invent ratings, user counts, or awards. Where a price could not be verified from the vendor, we wrote See website, and we suggest checking the vendor page again before you buy, since plans change.

How to choose a self publishing company

Match the tool to the job you repeat most

Decide where readers will find the book. Amazon reach, bookstore placement, and wide ebook distribution need different platforms, and many authors use two. Start with your main sales channel, then add a second platform for the rest.

Check the total cost, not just the first price

Compare royalties on a real example. Use each platform calculator with your page count, list price, and format, since print costs, discounts, and fees change the result. A high royalty rate on a low price can still pay less than a lower rate on a higher price.

Test before you commit

Budget for production, not just publishing. Editing, cover design, and formatting often cost more than platform fees, especially for a first book. A free platform with poor production will sell less than a paid service with a professional cover and edit.

Sources

  1. https://kdp.amazon.com
  2. https://www.ingramspark.com
  3. https://www.draft2digital.com
  4. https://www.bookbaby.com
  5. https://www.lulu.com
  6. https://www.smashwords.com
  7. https://www.publishdrive.com
  8. https://www.blurb.com
  9. https://reedsy.com
  10. https://spines.com/best-self-publishing-platforms/

Frequently asked questions

What is the best self publishing company for new authors?

Amazon KDP is the usual starting point because setup is free and reach is largest. Pair it with IngramSpark for bookstore print distribution and Draft2Digital for wide ebook retailers if you want broader reach.

What is the best self publishing platform for print books?

IngramSpark is strongest for bookstore and library print distribution, while KDP is strongest for Amazon print sales. Lulu is a strong choice for hardcover quality and direct sales.

How much does self publishing cost?

Platform setup can be free on KDP, IngramSpark, Lulu, and Smashwords, although print costs come out of royalties. Production costs for editing, cover, and formatting are separate and often form the largest expense.

Do I keep my rights when self publishing?

In general, yes, you keep your rights on these platforms, although KDP Select adds exclusivity for ebooks enrolled in that programme. Read the terms for each platform and avoid any deal that asks for rights you do not want to give.

Should I use KDP and IngramSpark together?

Many authors do. KDP handles Amazon sales at a higher per-copy rate, while IngramSpark handles bookstores and libraries. Use different ISBNs correctly and check each platform guide to avoid duplicate listings.

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