Mailchimp Alternatives in 2026: 10 Apps Compared

Brevo, formerly Sendinblue, is the alternative we point to first for large, infrequently emailed lists. Its free plan allows 300 emails per day with a large contact allowance, and its Starter paid plan is listed at $9 per month for 5,000 emails per month in recent vendor comparisons. Because you pay for volume rather than list size, a 20,000 contact list emailed once a month can cost far less than on a contact based plan.

The trade is depth. Automation and segmentation are solid for newsletters and basic journeys, but they do not match ActiveCampaign for branching logic. Brevo also covers SMS and WhatsApp, which helps small businesses that want one account for several channels. If you email rarely and your list is large, Brevo is hard to beat on price.

MailerLite is the closest like-for-like switch for small newsletter senders. The editor is clean, landing pages and forms are built in, and automation is available without jumping to a paid plan in recent vendor comparisons. Recent pages list the free plan at 250 subscribers and 2,500 emails per month, with paid plans from $12 per month for 500 subscribers.

That free limit means a growing list will need a paid plan sooner than with Brevo, but the paid price stays low for small lists. MailerLite suits bloggers, clubs, and small businesses that want a simple newsletter done well, without a large marketing suite. If you need deep ecommerce flows, Klaviyo or Omnisend will fit better.

Kit, formerly ConvertKit, is built for creators rather than general small businesses. Subscribers are organized by tags, so one person can sit in several segments without being counted twice, and visual automations handle welcome sequences, launches, and product sales. The free plan is listed at up to 10,000 subscribers with limited automation, while paid Creator plans are listed at $33 to $39 per month for 1,000 subscribers depending on the page and billing period.

That pricing is higher than MailerLite, but Kit adds commerce, paid newsletters, and creator focused workflows that a general tool lacks. If your newsletter feeds a course, a book, or a membership, Kit keeps audience, automation, and sales in one place. If you only send a monthly newsletter, MailerLite is cheaper.

Klaviyo is the strongest email tool for stores that live on Shopify, WooCommerce, or similar platforms. Flows use purchase history, browsing, and predicted value, so abandoned cart, post purchase, and win-back emails can be specific to what a customer actually bought. The free plan covers up to 250 contacts and 500 emails per month in recent vendor pages, with paid plans from about $20 per month.

Cost is the main caution. As active profiles grow, Klaviyo becomes one of the pricier tools on this list, and simple newsletter senders will not use its depth. For a store where email drives repeat orders, that depth often pays for itself. For a blog or a club, it is more tool than you need.

ActiveCampaign is the pick when automation is the main job. Its visual builder handles branches, waits, goals, and conditional paths far beyond a simple welcome sequence, and the built-in CRM ties email behavior to deals and lead scores. Starter pricing is listed at $15 per month in recent vendor comparisons, with a 14-day trial and no permanent free plan.

That power takes learning. Beginners may find the interface dense, and costs rise as contacts grow, so model the price at your expected list size in a year. For small teams that run multi-step funnels, onboarding sequences, and sales follow-up from email, ActiveCampaign is the most capable tool here.

GetResponse suits marketers who want more than email in one subscription. Alongside campaigns and automation, you get landing pages, signup funnels, and webinar hosting, which helps course sellers and event marketers avoid separate tools. Paid plans are listed from $19 per month for 1,000 contacts in recent vendor comparisons, with a free tier or trial depending on the page checked.

The breadth can feel busy if you only need a newsletter, and webinar limits depend on the plan. If you run live sessions, lead magnets, and email follow-up as one funnel, GetResponse keeps that workflow together. If you only send a weekly update, MailerLite or Brevo will feel simpler.

Omnisend is a strong, lower cost alternative to Klaviyo for smaller stores. Prebuilt flows cover abandoned cart, abandoned browse, welcome, and post purchase messages, and you can add SMS and web push to the same journey. The free plan covers up to 250 contacts in recent vendor pages, with paid plans from $16 per month for 500 contacts.

It is less appealing for general newsletters, where its store focused templates and data model add little. For a Shopify or WooCommerce store that wants proven ecommerce flows without Klaviyo pricing, Omnisend is a practical middle ground. Test the flows with your own store data before committing to a paid plan.

Constant Contact suits traditional small businesses, nonprofits, and associations that want help getting started. The campaign builder is straightforward, event invitations and social posting are built in, and support is a selling point for owners who do not want to learn a complex tool alone. Pricing is listed from $12 per month for 500 contacts in recent vendor comparisons, with a trial rather than a permanent free plan.

Automation is simpler than ActiveCampaign or Klaviyo, and costs rise with list size, so growing senders should model future pricing. If you value a guided setup and phone support over advanced flows, Constant Contact is a reassuring choice. If you need deep branching automation, look at ActiveCampaign instead.

AWeber has served small publishers and bloggers for years, and its strength is simplicity with support. The free plan is listed at up to 500 subscribers and 3,000 emails per month in recent vendor pages, with paid Lite plans from $15 per month. Landing pages, signup forms, and simple automations cover the core newsletter workflow without a steep learning curve.

It will not match ActiveCampaign for complex journeys, and its templates feel more basic than design led tools. For a solo owner who wants email without surprises, clear pricing, and help when stuck, AWeber is a dependable, low drama option. Growing creators may later move to Kit for commerce features.

Moosend is the budget automation pick. For $9 per month in recent vendor comparisons, you get campaigns, a visual automation builder, landing pages, and segmentation that would cost more elsewhere. A 30-day trial lets you test the workflow before paying, and the interface is straightforward for small teams.

The trade is ecosystem size. Integrations and templates are fewer than Mailchimp or ActiveCampaign, so check that your store, CRM, or form tool connects cleanly. If you want real automation at a low monthly price and you do not need a huge integration library, Moosend is good value. If you need deep store data, Klaviyo or Omnisend will fit better.